Our Vision

From day one, Joan and Andy’s four reasons for starting Premier were clearly stated:

1. They wanted a company that would support ministries around the world and in America.
2. They wanted to offer an opportunity for mothers to be able to stay home more with their children.
3. They wanted to minister to single parents and provide a way in which they could be encouraged, increase their self-esteem, and do something worthwhile while supporting their children.
4. They wanted a company that could provide a way for individuals, especially those in full-time Christian work, to meet their financial needs. At the same time they wanted to provide an opportunity for wives of pastors and church staff members to find a ministry and identity of their own outside the church.

“Building this business on Biblical principles has made this business strong as well as enabled us to enrich lives. These principles keep us focused on the things that really matter — serving, caring, hard work, hope and truth. We are determined that our growth should never outpace our ability to serve. Nothing is more important than service — it defined our beginning, has defined our growth, and it will define our future,” declares Premier Designs Co-founder Andy Horner. “I’m talking about a total life commitment to being a servant. This means that when one of our Jewelers walks into a home, she must focus on more than selling jewelry. She must see each of the individuals at the Home Show as an infinitely valuable person made in the image of God. She must care about those people and seek to build them up. Even if the retail sales are disappointing, a Home Show is considered a success if the Jeweler gives of herself — expecting nothing in return — and enriches the lives of each person there by caring, listening, encouraging, and helping each participant understand that they are ‘somebody.’ This is the heart of how Premier Designs defines success.”